Cost and Pricing:

Many learner students and their parents assume that all Driving Schools and Driving Instructors are the same! After all, they are qualified and trained to prepare you to pass your driving test, aren’t they? Well it may come as a surprise but not all Driving Instructors are qualified at all, within the driving school industry ‘trainee’ instructors are allowed by law to provide lessons at the same lesson rate as fully qualified instructors. So, it is always best to check when booking if the instructor is a fully qualified instructor.

There are a couple of things you can do to find out if your allocated Instructor is fully qualified: 1. Ask at the time of booking and 2. Check their operating licence that should be in the front window of the tuition vehicle. A PINK licence indicates a trainee that is yet to pass their qualifying exam and a GREEN licence for a fully qualified Instructor.

Let’s assume that your Instructor is fully qualified. Instructors vary enormously in the way they teach the syllabus and the quality of their teaching. They also vary in customer skills when it comes to their patients and friendliness. It is quite disturbing that around 30% of all learner drivers feel the need to change their driving instructor before reaching test standard because of incompatibility issues or the lack of progress.

Ever since Dave the school owner qualified nearly twenty years ago and started the Driving School, his approach has always been to provide outstanding value for money and customer rapport. As the school started to grow, his main concern was how he could scale the School but still retain his own ethics.

Your Williams driving instructor will adhere to the DVSA’s client centred learning policy so your lessons will be interactive and you will have a big input to how they are conducted. This policy eliminates many frustrations that students encounter with large amounts of time parked at the kerbside or endless hours of aimless driving around with no firm lesson objectives.

Hopefully, I have been able to enlighten you as to why driving lesson prices vary enormously and explain why Driving Instructors are not all the same. Purchasing what appear to be ‘cheap’ lessons and a good deal is tempting, especially when on a tight budget, but like most things in life, there is often a hidden cost to cheap and that is quite often a much longer learning period, frustration at the lack of progress and the expense of a failed test and having to take further lessons.


We operate a very simple pricing policy:


For Manual lessons:

We run a Try & See starter deal of 10 hours for £380 which is available to manual transmission customers with little or no driving experience only. Not available if you already have a test booked.

Manual lessons are £42 per hour with a minimum of 90 minutes (£63.00) or two-hour lessons (£84)

Block Booking Discount are available when you purchase 10 Hours at £400 saving you £20


For Automatic Lessons:

We run a Try & See starter deal of the 1st 90 minutes for £60 which is available to all automatic customers:

Automatic Lessons are £42 per hour with a minimum of 90 minutes (£63.00) or two-hour lessons (£84)

Automatic Block Booking Discount are available when you purchase 10 Hours at £400 saving you £20

We operate a 48-hour pre-pay policy and lessons


Once you are booked you can pay the instuctor direct or the instructor will give you a password for the ‘pay now’ page.